Telos Actuarial is a company that creates meaningful insurance solutions and helps their customers reach their goals. The name comes from a Greek word meaning “an ultimate object or aim.”

This was such a fun brand to come alongside and help expand into a whole brandscape.

The logo had been previously created, but I worked on a color palette and illustration style to accompany it, and then built out the website with that look and feel.

Designed while at Fruitful Design & Strategy