It was so much fun to team up with the Good Life Eyecare team on their child-specific website + brand. I expanded upon their existing brand and combined their vision of bright, watercolor spots with some hand drawn type to create an engaging look just for kids! Going to the doctor can be an intimidating experience, and we wanted to make the brandscape to be as fun and inviting as the actual appointments.

I built out a website, brand book, downloadable eBook, and they liked the hand drawn type of the logo so much I ended up collaborating with Nicolas Frederickson and creating a custom font for them to use on their brand materials and promotional pieces.

Designed while at Fruitful Design & Strategy