Arcadia Construction is a company that specializes in custom decks and pergolas. They offer services in the mid-to-high range so we explored some more elegant and sophisticated options for a wordmark for the logo.

In the end however, we ended up taking a more masculine, sturdy, approach that is more reminiscent of a tool brand and speaks to the hardworking, midwestern values they hold to.

Designed while at Fruitful Design & Strategy